About Us
Creating Value Through Real Estate, Hospitality & Development
About us
Building Excellence Across Hospitality, Real Estate & Infrastructure
City Prime Group is a diversified international business group operating across hospitality, real estate, infrastructure development, and telecommunications. Built on a foundation of quality, innovation, and long-term value creation, the group is committed to delivering exceptional experiences and sustainable growth across every sector we serve.
With operations spanning the United Kingdom, the United Arab Emirates, and the Middle East, City Prime Group combines strategic vision with operational excellence to create projects and services that reflect modern urban living, global standards, and customer-focused solutions.
From premium hospitality experiences in London to high-value real estate developments and infrastructure initiatives, our approach is guided by professionalism, transparency, and a commitment to excellence.
Building Excellence Across Hospitality, Real Estate & Development
Creating premium experiences through comfort, trust, and quality service.
At City Prime Group, hospitality is more than accommodation — it is about creating environments where guests feel comfortable, valued, and truly at home.
Our hospitality destinations, including City Prime Camden and City Prime Kensington , reflect this philosophy through thoughtfully designed serviced apartments, seamless guest experiences, and prime urban locations tailored for both short and extended stays.
Every aspect of our hospitality operations — from location selection and interior design to guest support and operational efficiency — is carefully managed to ensure comfort, privacy, and reliability.
Diversified Expertise Across Multiple Industries
Real Estate
Delivering premium residential, commercial, and investment opportunities designed to create long-term value and modern living experiences.
Hospitality
Operating contemporary hotels and serviced apartments focused on comfort, convenience, and world-class guest experiences.
Infrastructure & Development
Managing construction and development projects with an emphasis on quality, innovation, and sustainable growth.
Telecommunications
Providing advanced communication and digital infrastructure solutions that support connectivity and technological advancement.
Companies Operating Under City Prime Group
City Prime Camden
Contemporary serviced apartments and hospitality experiences located in Camden, London, designed for modern travelers and extended stays.
Visit WebsiteCity Prime Kensington
Premium hospitality accommodations in London offering comfort, convenience, and elegant urban living experiences.
Visit WebsiteSober Real Estate
A Dubai-based real estate advisory and brokerage firm delivering residential, commercial, and investment consultancy services.
Visit WebsiteCity Prime Development
International real estate development and infrastructure projects focused on innovation, quality construction, and long-term value creation.
Welcome to City Prime Group
I founded City Prime Group with a clear vision — to create businesses that combine operational excellence, innovation, and genuine customer value across every sector we operate in.
Our philosophy is built around trust, consistency, and long-term relationships. Whether through hospitality, real estate, or infrastructure development, we focus on delivering experiences and projects that meet the highest standards of quality and professionalism.
My academic background includes a BSc in Computer Science and an MSc in Business Information Systems, complemented by executive education in project finance and construction management. This multidisciplinary foundation enables us to integrate technology, strategic planning, and disciplined execution into every aspect of our operations.
At City Prime Group, we believe true success comes from creating lasting value for our clients, partners, investors, and communities.
Thank you for your trust and continued support.
Haider Alrubaei
Founder & CEOCity Prime Group
Why Choose City Prime Group
Strategic International Presence
Operating across key international markets including the UK and the Middle East.
Commitment to Quality
Delivering projects and services aligned with premium industry standards.
Customer-Centric Approach
Focused on building long-term relationships through trust, transparency, and reliability.
Diversified Expertise
A strong portfolio spanning hospitality, real estate, development, and telecommunications.
Innovation & Growth
Driven by modern solutions, operational efficiency, and sustainable business expansion.